Ford Earnings Preview: Declining F-150 Market Share Could Dampen Results

Ford Motors is scheduled to release its earnings for the second quarter of 2015 on July 28th. It has been an atypical year for the company: in a normal year, Ford makes most of its profits in the first half of the year and introduces newer models in the second half of the year, which raises costs and affects profitability. However, in 2015, the opposite is expected -- the company is still incurring heavy costs in rolling out a new model of its most profitable vehicle, the F-150 series pick-up tr...